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The Video Platform Provides Users Control to Reduce AI-Generated Content in Their Feeds

Users will soon have a new feature that permits them to cut down on the volume of AI-created media appearing in their streams. This move comes as the service disclosed that it currently hosts over 1 thousand million AI-generated clips.

Trial and Implementation

This change is being tested over the next few weeks before a widespread rollout. This shift coincides with a rise in content created by AI, spurred by emerging AI video creators.

AI Content on Other Platforms

It has been noted that approximately one in 10 of the fastest-growing video streams on a competing service primarily display clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is often absurd or bizarre.

Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, according to their own likes,” commented a spokesperson.

Volume and Proportions

The service announced that there are presently 1.3 billion videos on its network tagged as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the service every day, making clips made by AI a relatively small portion of its complete catalog.

How to Adjust Settings

Members will be able to reduce or increase the amount of AI content they see by accessing the “manage topic” option in the application and choosing AI-made media. Additional categories that currently be adjusted under the tool encompass news, clothing, aesthetics, and dance.

Content Labeling and Policies

Its policies oblige content makers to tag lifelike artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the app will henceforth attach an “AI-made” label to content made using its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is additionally introducing a $2m awareness program for specialists and groups to develop learning resources about responsible artificial intelligence. This program will assist educational bodies dedicated to training computer science.

Platform Protection

The video-sharing app has supported its content review process, amid discussion over intentions to make redundant a large number of content moderators in the UK. It is expected to reduce 439 jobs in its user protection department in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by staff. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its AI tools.

We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
Written by

Patricia Patterson

Elara Vance is a digital artist and writer with over a decade of experience in visual storytelling and creative technology.

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